Chart
Online payment behaviour among moderate shoppers is shaped by a combination of financial infrastructure access, digital literacy, and habitual purchasing routines. In Vietnam, the coexistence of traditional and digital payment options means that consumer preferences are rarely uniform, with age playing a meaningful role in how shoppers choose to settle transactions.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
