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The relationship between pet ownership and personal or social identity carries meaningful implications for how pet-related products and services are positioned and consumed. Among pet owners, the degree to which animals are integrated into daily life varies, and understanding the strength of that attachment across different ownership profiles is central to effective audience segmentation and communication strategy.
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Pet Care in China 2026
Explore how pet parents across China are spending, choosing, caring, and planning for their pets in 2026, with market-specific reports available by topic, country, or individual section.
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