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TGM Global Travel Survey 2023, TGM Research
"What activities do you usually do while traveling?"
Key Takeaways
Brazilians have a strong inclination toward relaxation, with 65% enjoying beach and leisure activities during their travels. Shopping also plays a significant role in their travel experiences, as 51% engage in retail activities while exploring new places. This enthusiasm for shopping mirrors global preferences seen in regions like North America and Africa.
Cultural and gastronomic activities play a vital role in the travel experiences of many Brazilians, with 47% indulging in local cuisines and engaging in cultural experiences. This enthusiasm reveals a desire among Brazilian travelers to forge meaningful connections with their destinations.
For more on Brazilian traveler behaviors, explore popular international destinations for Brazilians, typical travel companions, favored travel styles among Brazilians, and discovery sources for new destination by age group in Brazil.
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