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TGM Global Travel Survey 2023, TGM Research
"What activities do you usually do while traveling?"
Key Takeaways
Beach and leisure activities dominate the preferences of Canadian travelers, with 65% indicating these as their primary interests. Retail therapy also plays a significant role, as 54% of Canadians enjoy shopping while traveling, highlighting the importance of commerce in their travel experiences.
Additionally, cultural and gastronomic activities attract 33% of Canadian travelers, reflecting a strong inclination towards immersive experiences that celebrate local traditions and cuisines.
For more comprehensive insights, examining the most popular international destinations for Canadians, the top sources they rely on for discovering new travel opportunities, and their favored travel styles can provide a nuanced understanding of their travel motivations and behaviors.
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