Preferred channels to Book Travels Among Jordanian Travelers 2025

While 53% prefer to book through websites or online platforms, an almost equal share (47%) still turn to travel agencies and tour operators. This close divide suggests that while tech-savvy younger travelers are embracing self-service tools for convenience and price comparison, many Jordanians still value the personalized support and reliability offered by agencies, especially for international or complex trips. Rather than a full digital shift, Jordan’s travel booking landscape is evolving into a hybrid model, where both online independence and expert guidance coexist.