Preferred channels to Book Travels Among Polish Travelers 2025

In 2025, the vast majority of Polish travelers have digital confidence and independence among Polish consumers in organizing their travel experiences, with 77% opting to make travel arrangements via the internet or travel websites. This strong preference highlights a sustained reliance on online convenience, self-service options, and easy access to deals and reviews. In contrast, only 23% still prefer booking through traditional travel agencies or tour operators, indicating a shift away from personalized offline services toward more autonomous and flexible planning methods.