Preferred channels to Book Travels Among South African Travelers 2025

In South Africa, booking travel is still a shared space between screens and people. 61% go online, but a notable 39% still walk into agencies or pick up the phone. This is a reflection of a travel culture shaped by uneven internet access, safety concerns, and a deep-rooted preference for human reassurance. With rising geopolitical tensions in some popular outbound destinations and frequent domestic travel disruptions, many South Africans seek out agencies not for convenience, but for contingency. Booking online may dominate, but trust remains the wildcard.