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TGM Global Travel Survey 2023, TGM Research
Which source of information you are using most often when it comes to learning about new destinations? - Age and Gender
"Key Takeaways
Instagram stands out as the leading platform for the 18-24 age group (33.38%) and remains strong among the 25-34 group (32.47%). Conversely, Websites of travel companies gain traction with older audiences, particularly among those aged 55-64 (62.79%). Travel blogs and Trip Advisor also maintain relevance across all age brackets, with Trip Advisor peaking at 35-44 years old (26.98%). While YouTube attracts younger users, showing significant interest (29.5% for ages 18-24), Facebook and Snapchat lag in popularity, especially among older demographics. Uncover more detailed information on global planning overseas travel, top air travel destinations for global travelers, and common travel companions for global travelers.
Global Travel Report 2023
Find out about Global Travelers' insights with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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