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TGM Global Travel Survey 2023, TGM Research
Which source of information you are using most often when it comes to learning about new destinations?
"Key Takeaways
Websites of travel companies emerged as the top resource, utilized by 40% of respondents worldwide, with notable regional trends. Following this, Trip Advisor and YouTube were also significant sources, garnering 27% and 27% usage, respectively. Regionally, respondents in the EU, Africa, North America, and LATAM favored Websites of travel companies as their primary source for travel information. In contrast, APAC and MENA regions showed a strong preference for YouTube. For further statistics, discover top air travel destinations for global travelers, accommodation choices by age and gender worldwide, and top global airline brands.
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