Preferred Sources for Exploring New Destinations Worldwide 2025

Forget glossy brochures, travel discovery in 2025 lives on your feed. Facebook now tops the list at 25%, overtaking traditional sources and even YouTube, which was once a rising star in 2023. The fall of travel company websites from 40% in 2023 to just 18% in 2025 is seismic. This isn't just a channel change, it's a shift in consumers' trust. Travelers now crave real voices over polished marketing, preferring friend posts, creator vlogs, and short-form wanderlust bites on TikTok and Instagram (both at 9%). Even travel blogs, once SEO powerhouses, are now equal in weight to TikTok.
From 2025, the journey starts when a 15-second reel hits the right nerve, not when someone opens a tab and types “best destinations.” In this new attention economy, travel inspiration has become ambient, visual, and social-first, and brands that don't adapt risk disappearing from the conversation entirely.