Preferred Sources for Exploring New Destinations Among Dutches 2025

Preferred Sources for Exploring New Destinations Among Dutches 2025

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TGM StatBox. (2024). Preferred Sources for Exploring New Destinations Among Dutches 2025. TGM StatBox.
Chart Details
Country: Netherlands
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2024
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
In 2025, Dutch travelers increasingly rely on digital and social platforms to discover new travel destinations, marking a significant change from their preferences in 2023. While websites of travel companies still lead the way at 32%, their influence has dropped notably from 54% in 2023, indicating a growing diversification in how travelers research their trips. Facebook and YouTube have both climbed to 17% usage, showing that video content and social engagement now play a more critical role in shaping travel decisions, likely influenced by the post-pandemic digital content boom and increased mobile screen time.

Instagram (11%) and TikTok (7%) are also gaining traction, especially among younger audiences seeking visual and influencer-driven travel inspiration. In contrast, travel blogs, once a top source at 29% in 2023, have seen a decline to 10%, possibly due to evolving content formats and reduced trust in long-form user-generated reviews. Travel platforms like Kiwi, Kayak, and Traveloka remain niche at 6%, but they contribute to the overall trend toward real-time, experience-rich discovery tools.

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Dutch Traveler Insights Report 2025

The Netherlands Travel Report 2025

Dutch Traveler Insights Report 2025

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