Preferred Sources for Exploring New Destinations Among Dutches 2025

In 2025, Dutch travelers increasingly rely on digital and social platforms to discover new travel destinations, marking a significant change from their preferences in 2023. While websites of travel companies still lead the way at 32%, their influence has dropped notably from 54% in 2023, indicating a growing diversification in how travelers research their trips. Facebook and YouTube have both climbed to 17% usage, showing that video content and social engagement now play a more critical role in shaping travel decisions, likely influenced by the post-pandemic digital content boom and increased mobile screen time.Instagram (11%) and TikTok (7%) are also gaining traction, especially among younger audiences seeking visual and influencer-driven travel inspiration. In contrast, travel blogs, once a top source at 29% in 2023, have seen a decline to 10%, possibly due to evolving content formats and reduced trust in long-form user-generated reviews. Travel platforms like Kiwi, Kayak, and Traveloka remain niche at 6%, but they contribute to the overall trend toward real-time, experience-rich discovery tools.

Discover additional trends and data on popular travel preferences among Dutch travelers, top travel planning methods among Dutch travelers, Dutch travelers’ accommodation choices.