Preferred Sources for Exploring New Destinations Among Germans 2023

Germans heavily rely on travel company websites, with 60% using them to explore new destinations. This preference underscores the trust placed in established travel brands for reliable information. Trip Advisor is another key resource, utilized by 31% of Germans. Its comprehensive reviews and travel tips make it a popular choice among travelers seeking detailed insights. Facebook (15%) and Instagram (18%) are less favored compared to other sources. However, they still play a notable role in influencing travel decisions, particularly among younger demographics.

For a broader context, visit other statistics on most popular travel activities in Germany, driving factors for Germans traveling abroad, popular travel companions for Germans.