Preferred Sources for Exploring New Destinations Among Germans 2023

Germans heavily rely on travel company websites, with 60% using them to explore new destinations. This preference underscores the trust placed in established travel brands for reliable information. Trip Advisor is another key resource, utilized by 31% of Germans. Its comprehensive reviews and travel tips make it a popular choice among travelers seeking detailed insights. Facebook (15%) and Instagram (18%) are less favored compared to other sources. However, they still play a notable role in influencing travel decisions, particularly among younger demographics. For more travel insights, explore top resources Germany's citizen use to discover new destinations, Germans' favorite airline brands and planning priorities for international travel by age and gender in Germany.