Preferred Sources for Exploring New Destinations by Age Group in the Philippines 2023

Facebook is the most popular platform, peaking at 52% usage among 25-34 year olds, while younger travelers (18-24) favor YouTube and travel blogs (both 35%) for visual content and personal narratives. In contrast, older travelers (55-64) rely heavily on travel company websites (64%) for comprehensive information. Review platforms gain traction with middle-aged groups, as seen with Trip Advisor's 60% usage among 45-54 year olds. This diverse digital landscape, spanning social media, video content, and travel websites, offers targeted opportunities for travel businesses to reach different age groups through their preferred channels. For further insights, explore the resources on overseas travel plans, considerations for international tarvel planning, favorite travel activities, and common travel companions.