Preferred Sources for Exploring New Destinations Among Poles 2023

Polish travelers show a clear preference for websites of travel companies as their primary source for exploring new destinations, with 44% of respondents indicating this option. Established travel platforms provide reliable information, curated deals, and user-friendly interfaces that facilitate trip planning. Following closely are travel blogs at 33%, which reflects the influence of personal experiences shared by other travelers. These blogs often offer insights that traditional travel resources might overlook, such as off-the-beaten-path suggestions and local tips. In addition to these, social media platforms like Facebook and Instagram also play crucial roles in shaping travel decisions, with 37% and 15% of Poles, respectively, utilizing these platforms for destination discovery. Explore more about overseas travel plans for the next 12 months in Poland, Poland citizens' most popular international destinations, and popular travel activities of Polish travelers.