Preferred Sources for Exploring New Destinations Among South Africans 2023

Preferred Sources for Exploring New Destinations Among South Africans 2023

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TGM StatBox. (2024). Preferred Sources for Exploring New Destinations Among South Africans 2023. TGM StatBox.
Chart Details
Timeframe: 2022
Type of survey: CAWI
Number of respondents: 114
Age group: 18 - 64
Published date: 2024
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
Among South Africans, websites of travel companies are the leading resource for discovering new destinations, with 39% reliance. These websites typically offer comprehensive information, including detailed itineraries, pricing, and special promotions, making them a go-to option for travelers planning their trips. Trip Advisor and YouTube are also popular among South Africans, used by 31% and 35% respectively. The visual and interactive nature of YouTube makes it particularly appealing for exploring new places through video content. For more detailed statistics and information, explore overseas travel plans in South Africa, top resources South African citizen use to discover new destinations by age group, and their favorite airline brands.

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South Africa Travel Report 2023

South African Traveler Insights Report

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