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TGM Global Travel Insights 2025, TGM Research.
"How do you want your travel to be arranged?"
Key Takeaways
The message is clear: control, flexibility, and personalization are today’s travel currency, while traditional models quietly fade into the background. Over half of global travelers (52%) prefer to arrange trips entirely by themselves. This is a striking reflection of how digital fluency and on-demand content have reshaped planning behavior. Travel blogs, TikTok reels, and AI-generated itineraries have replaced brochures and agents.
Yet the 31% who opt for a hybrid approach, mixing personal research with professional help. It is a signal that complexity still has its place, think multi-leg journeys, visa-heavy destinations, or family trips.
Only 17% rely solely on agencies, a number that continues to shrink in digitally mature markets like Europe, where self-planning reaches 62%.
Global Travel Report 2025
Find out about Global Travelers' insights with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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