Preferred Travel Styles Among APAC Travelers 2025

For APAC travelers, relaxation leads the pack at 54%, but what sets the region apart is its second-highest interest in culinary experiences (14%), double the global average. This signals a growing appetite for food-driven exploration, especially as countries like Vietnam, Japan, and Thailand rise as global culinary destinations. Interestingly, while wellness and cultural trips tie at 10%, both are gaining momentum thanks to the rise of temple retreats in Bali and heritage circuits in Central Vietnam. The diversity in preferences hints at a shift toward layered travel, where a relaxing beach escape might easily include a cooking class or spiritual detox.

For additional information, visit statistics on preferred lodging choices for APAC leisure travelers, Preferred travel arrangement methods in APAC, top booking channels by APAC travelers.