Preferred Travel Styles Among APAC Travelers 2025

Preferred Travel Styles Among APAC Travelers 2025

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TGM StatBox. (2025). Preferred Travel Styles Among APAC Travelers 2025. TGM StatBox.
Chart Details
Country: Asia Pacific
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2025
Survey Question: "Which types of trips \ travel styles are most suitable for you?"
Key Takeaways
For APAC travelers, relaxation leads the pack at 54%, but what sets the region apart is its second-highest interest in culinary experiences (14%), double the global average. This signals a growing appetite for food-driven exploration, especially as countries like Vietnam, Japan, and Thailand rise as global culinary destinations. Interestingly, while wellness and cultural trips tie at 10%, both are gaining momentum thanks to the rise of temple retreats in Bali and heritage circuits in Central Vietnam. The diversity in preferences hints at a shift toward layered travel, where a relaxing beach escape might easily include a cooking class or spiritual detox.

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APAC Traveler Insights Report

APAC Traveler Insights Report

APAC Traveler Insights Report

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