Preferred Types of Trips Among American Travelers 2025

In 2025, 63% of American travelers favor relaxation trips. This overwhelming preference far outpaces niche segments such as health and wellness, adventure, and cultural exploration, reflecting a national trend toward mental recovery and work-life balance. The rising popularity of remote work and digital burnout may be fueling this shift, as consumers increasingly seek travel as a form of emotional reset. Meanwhile, interest in eco-solidarity and culinary experiences remains modest at 5% each, highlighting opportunities for growth among more purposeful or immersive travel categories.