Ride-hailing services such as Uber and similar platforms offer urban travelers a convenient, app-based alternative to traditional taxis and public transport, particularly valuable in cities with limited transit coverage or irregular schedules. Understanding how frequently different age groups turn to these services helps operators, investors, and city planners make smarter decisions about fleet availability, pricing strategies, and market expansion. In Italy, usage patterns vary considerably across age groups, with younger adults showing notably stronger engagement than their older counterparts.