Top Resources Emiratis Use to Discover New Destinations 2023

Emirati travelers rely on a diverse range of digital platforms to discover new destinations, with YouTube emerging as the most popular resource. 40% of UAE travelers turn to YouTube for travel inspiration and information, significantly higher than the global average of 27%. Visual storytelling plays a crucial role in influencing travel decisions among UAE residents. Social media platforms are also highly influential, with Facebook and Instagram each being used by 29% and 28% of UAE travelers respectively. Traditional travel resources maintain their relevance, with 27% of UAE travelers using TripAdvisor and websites of travel companies. While social media and video content are popular, many travelers still value detailed reviews and official information from travel providers. For more about overseas travel plans in UAE, check UAE citizens' most popular international destinations, accommodation preferences by among UAE's citizens, favorite activities, and typical travel companions for UAE's travelers.