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Top Resources Emiratis Use to Discover New Destinations 2025

Top Resources Emiratis Use to Discover New Destinations 2025

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TGM StatBox. (2024). Top Resources Emiratis Use to Discover New Destinations 2025. TGM StatBox.
Chart Details
Data Source: TGM Global Travel Insights 2025, TGM Research.
Country: UAE
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2024
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
In 2025, Emiratis are not just watching travel content, they are curating it. While Facebook holds steady as a top source of travel inspiration, YouTube has taken a hit, dropping from 40% in 2023 to 23%. The shift suggests a migration from long-form content to faster, more interactive formats, especially as TikTok and Instagram stories reshape how younger UAE audiences explore destinations in under 30 seconds.
Instagram itself dropped to 13%, revealing fatigue with overly polished posts and a move toward authenticity, possibly influenced by the rise of vloggers and micro-influencers offering “real” travel experiences.







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Emirati Traveler Insights Report 2025

The UAE Travel Report 2025

Emirati Traveler Insights Report 2025

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