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TGM Global Travel Survey 2023, TGM Research
"What are your most important needs / requirements when traveling?"
Key Takeaways
Indonesian travelers prioritize quality and comfort, with a significant 79% rating it as essential. This surpasses global averages, reflecting a strong preference for enjoyable and hassle-free experiences. Security is a crucial concern for 58% of Indonesian travelers. This figure is higher than in many Western countries, underscoring the importance of safety measures and secure environments for Indonesian tourists. Travel providers can enhance security features to attract this market. Interestingly, 29% of Indonesians consider competitive prices as a top requirement. This is lower than the global average, suggesting that Indonesians are willing to pay more for quality and secure travel experiences. Travel businesses can focus on premium offerings for this demographic.
Discover additional trends and data on Indonesian travel preferences, preferred sources for travel inspiration in Indonesia, favorite travel companions.
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