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TGM Global Travel Survey 2023, TGM Research
"What are your most important needs / requirements when traveling?"
Key Takeaways
According to the global survey data, travelers prioritize quality and comfort as their top requirement when planning trips, with an overall total of 64% across various regions. In the APAC region, this need is particularly pronounced. The second most critical requirement is security, with a global total of 50%; this is especially emphasized in the MENA region. North America places a strong emphasis on competitive pricing, while both the EU and LATAM regions share a comparable focus on affordability. When it comes to the desire for a wide range of activities, the AFRICA region ranks highest.
Global Travel Report 2023
Find out about Global Travelers' insights with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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