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TGM Global Travel Insights 2025, TGM Research.
"Which types of trips \ travel styles are most suitable for you?"
Key Takeaways
Relaxation still leads, but it no longer monopolizes the traveler’s heart. In 2025, only 55% of travelers say they prefer relaxation trips, a sharp drop from the 82% recorded in 2023. The world has caught its breath post-pandemic, and now travelers are stretching their legs. Health and well-being trips rise modestly to 12%, echoing the wellness tourism boom fueled by mental health awareness and burnout recovery.Cultural and adventure travel both sit at 11%, suggesting a growing thirst for immersive and physically engaging experiences—perhaps a backlash against overly curated, passive vacations. Culinary trips (7%) and eco-solidarity travel (4%) remain niche but may hint at future growth as sustainability and local engagement become more than buzzwords.
For deeper insights, discover most popular accommodations for global leisure travelers, most popular booking channels for global travelers, top international travel destinations.
Global Travel Report 2025
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