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TGM Global Travel Survey 2023, TGM Research
Which types of trips \ travel styles are most suitable for you?
"Key Takeaways
Overall, 81.91% of travelers globally prefer relaxation and discovery trips, with Europe leading at 85.14%. Latin America follows closely, recording 83.74%, with Brazil showing a remarkable preference. North America also demonstrates a strong inclination for relaxation at 82.11%. Meanwhile, Africa displays a notable interest in festive trips, with 41.35% favoring such experiences. In the APAC region, 79.25% opt for relaxation and discovery, while MENA travelers prefer both relaxation (76.49%) and festive trips (35.21%). Regardless of regional variations, relaxation and discovery remain the most sought-after travel styles worldwide. Check out additional details on preferred sources for exploring new destinations, top travel needs and preferences, and key factors for planning international trips.
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