Pet Care in Denmark

Most Danes Have Pets

46% of Danish respondents have at least one pet, indicating a significant portion of the population being pet owners. This finding highlights the cultural importance and prevalence of pets in Danish households, showing that pets are integral parts of many families.

Cats Lead as Preferred Pets in Denmark

In Denmark, cats are the most popular pets, with 56% of survey respondents indicating they have a feline companion. Dogs follow closely behind, showing a strong preference for traditional pet choices. Other pets such as fish, parrots, and hamsters also have a notable presence. This data highlights a cultural inclination towards cats and dogs as preferred pets, possibly due to their companionship and widespread acceptance in Danish households.

Most Danes Choose Generic or Other Brands for Pet Food

The majority of Danish pet owners (72.2%) opt for generic or unspecified brands. Among the named brands, Royal Canin leads with 18% of the market, followed by Whiskas and Pedigree. This preference for generic or other brands suggests that price and accessibility may play a significant role in Danish consumers' pet food choices. Businesses in the pet food industry can leverage this insight to develop marketing strategies that emphasize affordability and wide availability, potentially capturing a larger share of the market.

Danish Pet Owners Rely Heavily on Veterinarians for Information

In Denmark, 45.1% of pet owners primarily seek information on pet care from veterinarians. Internet searches are also a popular choice, with 38.5% of respondents using online sources. Other significant sources include other pet owners and social media. This data highlights the trust that Danish pet owners place in professional advice, particularly from veterinarians, and the increasing role of online resources in pet care.

Veterinarians Dominate Pet Service Usage

Among the listed services, veterinarians are the most commonly used, with 74% of pet owners in Denmark relying on them. Pet training/behaviorists and groomers follow at 12% each, indicating a lower but still significant demand for these services. Pet sitters/walkers (10%), pet dietitians, and pet massage/spa services are less commonly used. This data underscores the essential role of veterinarians in pet care, likely due to their expertise in medical and preventive care for animals.

Quality and Specific Health Needs Key in Pet Food Selection

Quality (56.9%), addressing specific health concerns of pets, and price emerge as the top priorities for Danish pet owners when buying pet food. These findings highlight a strong emphasis on ensuring the well-being and health of pets, even if it comes at a higher cost. Additionally, commitment to sustainability (16.3%) and the country of production play a smaller but still significant role in purchasing decisions, reflecting a growing awareness of environmental and ethical considerations among pet owners in Denmark.