Pet Care in Indonesia

Widespread Pet Ownership in Indonesia

A significant 71% of Indonesians own pets, reflecting the important role pets play in daily life and consumer behavior across the nation.

High Adoption of Cats and Fish

Cats and fish are the most popular pets in Indonesia, valued for their low maintenance and calming presence. Dogs also have a notable presence, indicating a cultural preference for pets that are easy to care for in urban environments. These trends suggest a shift towards pets that fit modern lifestyles and offer emotional benefits.

Deep Emotional Bonds with Pets as Family

Indonesians view their pets primarily as friends (45%), with many considering them as family members or even as children. This deep emotional connection underscores the integral role pets play in the lives of their owners.

Whiskas Dominates Indonesia’s Pet Food Market

Whiskas leads the pet food market in Indonesia, with 50% of owners preferring it. Royal Canin and Bolt also hold significant market shares. The preference for these brands is driven by perceived quality, taste, and nutritional value. However, 56% of respondents use other or unspecified brands, indicating a diverse market with opportunities for new players and innovative products.

Selective Pet Preferences in Indonesia

A majority of Indonesians (69%) prefer specific types of pets, reflecting a selective approach to pet ownership. This insight suggests that businesses in the pet industry should tailor their offerings to meet the distinct needs and preferences of pet owners.

Internet as the Go-To Pet Care Resource

Indonesian pet owners primarily rely on the internet, social media, and veterinarians for pet care information, highlighting the growing importance of digital resources and professional advice in maintaining pet well-being.