Pet Care in Ireland

Dogs Rule Irish Homes

Pet ownership and care patterns in Ireland reveal fascinating dynamics about the relationship between people and their animal companions. Nearly 60% of Irish households currently have pets, with dogs emerging as the overwhelming favorite at 77% among multi-pet households, while cats account for approximately 19% of the pet population. This strong preference for canine companionship shapes not just the pet food market but also reflects deeper cultural values around animal companionship.

Deep Pet-Family Bond Drives Premium Food Choices

The emotional connection between Irish pet owners and their animals runs remarkably deep, with over 50% viewing their pets as family members and another 17% considering them as their babies or children. This profound bond manifests in their purchasing behaviors and care choices, particularly evident in their selection of premium pet food brands. Dog owners show strong loyalty to established names, with Pedigree commanding 38% market share, followed by Royal Canin. The cat food market tells a similar story of brand dedication, where Whiskas leads with nearly 43% of the market, followed by Felix.

Supermarkets Dominate Pet Supply Sales

Shopping habits among Irish pet owners showcase a blend of convenience and specialized care, as traditional supermarkets serve as the primary purchase destination for about 64% of pet owners. The significant presence of pet specialty chains like Maxi Zoo and Kakkadu, capturing 30% of the market, demonstrates the value owners place on expert guidance and premium product selection.

Vets and Digital Shape Irish Pet Care Information

Modern Irish pet owners are increasingly seeking professional guidance for pet care, with veterinarians emerging as the most trusted source of information for nearly 51% of owners. The digital age has made its impact in Ireland, with about 35% of owners turning to internet searches and 34% relying on pet store expertise for advice.