Pet Care in the Netherlands

Half Of Dutch Households Include Pets

50% of Dutch households own pets, indicating a significant but balanced pet ownership rate. This even split between pet owners and non-pet owners suggests a society where pet ownership is common but not ubiquitous. The balanced ownership rate reflects the practical Dutch approach to lifestyle choices, where pets are valued but not seen as essential for every household.

Dogs And Cats Share Popularity In Dutch Homes

Dogs and cats are almost equally popular among Dutch pet owners, with fish as a distant third. The similarity in ownership rates suggests that Dutch homes are equally welcoming to both cats and dogs, reflecting flexibility in pet care arrangements. This trend points to opportunities for pet businesses to develop products and services that cater to both dog and cat owners.

Dutch Pet Owners View Pets As Family Members

49% of Dutch pet owners consider their pets as family members, while 25% view them as babies or children. This emotional connection suggests a market receptive to high-quality pet care products and services.

Royal Canin Leads In Fragmented Dutch Pet Food Market

Royal Canin (17%) leads the Dutch pet food market, followed closely by Whiskas and Felix. However, the high percentage (72%) choosing other brands indicates a highly fragmented market. This diversity suggests opportunities for niche brands to capture market share by addressing specific pet needs or owner preferences.

Vets And Internet Equally Trusted For Pet Care Information

Veterinarians and internet searches are equally popular sources of pet care information in the Netherlands. This balance between professional and online resources reflects the Dutch approach of combining expert advice with self-directed research.

Supermarkets And Specialty Chains Dominate Pet Food Retail

Supermarkets (43%) and pet specialty chains are the primary outlets for pet food purchases in the Netherlands. Online shopping also plays a significant role.This pattern reflects convenience-oriented yet specialized consumer approach. For pet food brands, ensuring strong presence in supermarkets and pet specialty stores is crucial, while also developing robust e-commerce strategies to cater to the growing online market.