Pet Care in Saudi Arabia

Pet Ownership on the Rise in Saudi Households

41% of Saudi households have pets, revealing a substantial market for pet-related products. The remaining non-pet owners represent growth potential. Cultural shifts and urbanization influence these trends. Industry players should tailor strategies to both current and potential pet owners, considering cultural sensitivities and lifestyle changes.

Cats Reign Supreme as Preferred Pets in Saudi Arabia

Cats dominate at 70% of pet ownership, with parrots and fish following. Dogs have a lower presence at 9%. This distribution reflects Islamic traditions that view cats favorably, while dogs are often considered ritually impure in many interpretations. Parrots and fish align with preferences for low-maintenance, indoor pets suited to Saudi Arabia's climate and lifestyle. The market favors feline-related products, while offering opportunities in bird and fish segments.

Saudi Pet Owners Form Strong Emotional Bonds with Their Pets

A significant 78% of Saudi pet owners regard their pets as family members or close companions, with some even likening them to children. This strong emotional bond heavily influences both care decisions and spending habits. However, a smaller segment perceives pets as toys, reflecting a less serious approach to ownership. Pet products that align with these familial sentiments are well-positioned to appeal to Saudi consumers.

Popular Pet Food Choices: From Global Brands to Homemade Options

Royal Canin, Whiskas, and homemade meals lead pet food choices. For pet food companies, there’s a great opportunity here. By creating products that combine the trusted quality of established brands with the warmth of homemade meals, they can appeal to pet owners who want the best for their furry friends.

Digital Platforms Lead in Pet Care Information Sources

Internet searches (52.7%) and social media dominate information sources, followed by veterinarians. This trend emphasizes digital marketing importance for pet care brands. Collaborations between online platforms and veterinary professionals could effectively reach Saudi pet owners.

Diverse Purchasing Channels for Pet Food in Saudi Arabia

Supermarkets and independent pet stores are primary purchase locations, with growing online adoption. 15% make their own pet food, indicating a market for high-quality ingredients. Retailers should focus on omnichannel strategies, while manufacturers could explore supermarket partnerships and homemade-inspired products.

Quality and Price: Key Factors in Saudi Pet Food Purchases

Quality (80%) and price top pet food purchase factors, followed by ingredient composition and health-specific needs. Saudi pet owners prioritize nutrition while remaining price-conscious. Manufacturers should focus on high-quality, transparent ingredients and specialized health formulas, balanced with competitive pricing.