Over half of Swiss households own pets.
81% of Swiss people express positive attitudes towards pets.
Felix leads the pet food market in Switzerland.
Quality is the top concern for Swiss pet owners when purchasing pet food.
Most Swiss pet owners rely on veterinarians for pet care advice.
A majority of surveyed individuals in Switzerland report having pets, indicating a strong culture of pet ownership in the country. Cats and dogs are the most popular pets, with ownership rates of 49% and 47%, respectively. This highlights the significant role these traditional companion animals play in Swiss households. Other pets, such as fish, rabbits, and birds, are also present, though less common. The preference for cats and dogs reflects their well-established roles as beloved family members in Swiss society, offering companionship and aligning with the lifestyle of many Swiss pet owners.
The majority of Swiss respondents have a positive attitude towards pets, with 41% expressing a love for all types of pets and 40% showing a preference for specific animals. Only a small minority stated they do not like pets, while 10% are indifferent. This overall positive sentiment underscores the cultural importance of pets in Switzerland, where they are seen as valuable companions and integral to family life. The selective preferences also suggest that Swiss pet owners carefully consider factors such as lifestyle compatibility and personal preferences when choosing a pet.
The most popular pet food brands in Switzerland among survey respondents are Felix (20%), Purina, and Royal Canin. These findings point to a preference for well-established and trusted brands in the Swiss pet food market. Felix's market dominance suggests strong consumer loyalty and satisfaction, likely driven by perceived quality and brand reputation.
For Swiss pet owners, quality is the most important factor when purchasing pet food, with 75% considering it their top priority. Price is the second most important factor, valued by 62% of respondents, followed closely by the composition of ingredients. This prioritization highlights the emphasis on pet well-being and nutrition, reflecting a trend towards more health-conscious and informed decisions in pet care.
In Switzerland, a majority of pet owners rely primarily on veterinarians for pet care advice, demonstrating a strong trust in professional expertise. The internet is the second most common source of information, followed by advice from other pet owners. This reliance on both professional and digital resources underscores the importance of accessible, accurate information in making informed pet care decisions.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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