Pet Care in Thailand

A Thriving Trend in Pet Ownership

73% of surveyed individuals in Thailand currently own pets, indicating a significant cultural inclination towards pet companionship. This high ownership rate suggests a widespread acceptance and integration of pets into Thai households, reflecting pets' role as valued family members.

Multi-Pet Households Common in Thailand

Nearly half of Thai pet owners have one pet, while 55% have multiple pets. 17% own more than five pets, indicating a significant segment of avid pet enthusiasts. This distribution reveals a diverse pet care market, from single-pet products to bulk supplies. The high percentage of multi-pet owners suggests strong emotional and financial commitments to pet care.

Dogs and Cats Dominate Thai Pet Preferences

Dogs and cats are the most popular pets. This dominance underscores the traditional preference for dogs and cats as companions in Thai households, while other species like fish and parrots also hold a smaller but notable presence.

Top Pet Food Brands in Thailand

Pedigree leads the Thai pet food market at 33%, followed by Me-O and Whiskas. These brands dominate, capturing 77% of the market share among respondents. This concentration suggests strong brand loyalty and effective marketing strategies. The popularity of these brands indicates consumer trust in established names.

Digital Dominance in Thai Pet Care Information

Internet searches and social media are the primary sources for pet care information in Thailand. This reliance on digital platforms highlights a trend toward online research and peer recommendations. The high engagement with these sources indicates that Thai pet owners value easily accessible, diverse information to guide their pet care decisions.

Diverse Pet Food Purchasing Channels in Thailand

Supermarkets are the top choice for pet food purchases at 44%, followed by convenience stores and independent pet stores. Online shopping accounts for 23.5% of purchases. This diverse distribution network reflects the convenience-oriented nature of Thai consumers and the accessibility of pet food. The growing online segment suggests potential for e-commerce expansion in the pet food market.

Quality and Price Drive Thai Pet Food Choices

Quality is the paramount factor in pet food selection for 88% of Thai pet owners, followed by price. Health concerns and ingredient composition also significantly influence choices. This hierarchy reveals a market where pet owners prioritize their pets' well-being but remain price-conscious. The emphasis on quality and health suggests opportunities for premium and specialized pet food products.