Pet Care in Vietnam

Majority Of Vietnamese Households Own Pets

67% of Vietnamese own pets, indicating a high pet ownership rate. This significant percentage underscores the growing importance of pets in Vietnamese society. The trend reflects changing attitudes towards animals in Vietnam, with pets increasingly seen as integral parts of households, particularly in urban areas.

Dogs And Cats Dominate Vietnam's Pet Landscape

Vietnamese pet owners predominantly prefer dogs, with 74% ownership, followed by cats. Other pets like fish and turtles also have a smaller but noticeable presence in households. Cultural preferences heavily influence pet choices, with dogs often seen as loyal companions and cats appreciated for their independence.

Royal Canin Leads Vietnam's Diverse Pet Food Market

Royal Canin leads Vietnam's pet food market, followed by Me-O and Smart Heart (both at 11%). Homemade rice-based food (9%) is also popular. The popularity of homemade rice-based food (9%) indicates a balance between commercial and homemade feeding practices, with a preference for trusted brands.

Internet And Vets Are Top Pet Care Information Sources

Internet searches (58%) and veterinarians (52%) are the primary sources of pet care information in Vietnam. Social media also plays a significant role. This digital-first approach highlights the importance of online presence for pet-related businesses and opportunities for digital content strategies and influencer marketing.

Home Cooking And Pet Stores Lead Pet Food Procurement

Pet owners in Vietnam value customizing their pets' diets according to their specific needs. 43% of Vietnamese pet owners make their pet food at home, while 29% purchase from independent pet stores or online. Supermarkets and convenience stores also equally play significant roles. This diverse distribution pattern reflects a mix of traditional and modern shopping habits. The high percentage of homemade pet food suggests an opportunity for easy-to-use, locally-inspired commercial pet food products that can compete with home-cooking convenience and perceived health benefits.

Quality And Health Drive Vietnamese Pet Food Choices

Vietnamese pet owners prioritize quality (80%) when buying pet food, with price and addressing specific pet needs tying at 53%. Ingredient composition is also a crucial factor. This focus suggests a Vietnamese market for premium, health-oriented products with transparent labeling and natural, locally-sourced ingredients.