Pet Care in Wales

High Pet Ownership Rate Reflects Strong Animal Bond

64% of people in Wales own pets, indicating a significant role of animals in Welsh society. This high rate drives demand for pet-related products and services, creating growth opportunities for businesses in the pet care sector.

Dogs Dominate Pet Choices in Welsh Households

Dogs dominate Welsh pet ownership at 68%, followed by cats. This preference for canine companions suggests a lifestyle suited to active, social pets. Pet care industries should focus on meeting the needs of dog owners while maintaining offerings for other popular pets such as fish and hamster.

Pets Viewed as Family Members

Over 77% of Welsh pet owners view their pets as family, reflecting deep emotional bonds. This perception influences spending habits, with owners investing in high-quality products and services that align with their pets' perceived status.

Whiskas and Felix Lead Pet Food Market

Whiskas and Felix lead as preferred pet food brands in Wales. This preference for established brands indicates trust and familiarity as key factors in purchasing decisions, emphasizing the importance of brand loyalty in the market.

Veterinarians Are the Primary Source of Pet Care Information

48.4% of Welsh pet owners rely on veterinarians for pet care information, highlighting the crucial role of professional guidance. Internet sources follow closely, showing a blend of traditional and digital information-seeking behaviors.

Supermarkets Dominate Pet Food Retail

A majority of Welsh pet owners purchase pet food from supermarkets, indicating a preference for convenience and accessibility. Online shopping and independent pet stores both account for 17.2% of purchases, showing a growing trend towards specialized and digital retail options. This distribution highlights the importance of omni-channel strategies for pet food brands.