54% of LATAM users rely on ride-hailing apps at least once a week.
Uber is the leading ride-hailing brand in LATAM.
35.77% of users choose ride-hailing as a safer night transportation alternative.
Ride-hailing services have become increasingly important in Latin America, with 54% of users relying on them at least once a week. People in the region typically use ride-hailing for safe nighttime travel, avoiding traffic congestion, and last-minute or spontaneous trips. This means that in a competitive market, platforms need to be flexible and available almost any time of day to keep up with users' spontaneous needs.
Uber, a global leader in the ride-hailing space, continues to lead in LATAM. Its reputation for reliability makes it the go-to choice in almost every country across the region, with the highest brand recognition in Argentina. Competitors like DiDi have made progress, but they’re still relatively small compared to Uber. Similar to Africa, inDrive is also becoming popular in Latin America. With its unique price negotiation model, inDrive is competing with Uber, especially in emerging markets like Pakistan and Brazil.
*Disclaimer: The information provided by TGM StatBox is intended for general informational purposes only. TGM StatBox does not assume liability for the completeness or accuracy of the information provided. Due to frequent updates, statistics may be more current than mentioned in the text. Please independently verify the information and consult experts as needed.
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