The USA Edition of the TGM Global Sustainability Report 2024 captures the American public’s attitudes, behaviors, and motivations around sustainability. This report is designed for brands, institutions, and policymakers seeking to understand what drives or hinders sustainable choices in one of the world’s most influential markets.
With data gathered through online interviews (CAWI) and representative sampling during June–July 2024, the report offers actionable insights for aligning product development, communication, and policy with the evolving sustainability mindset in the U.S.
Interest in sustainability
Awareness of environmental issues across US citizens
Awareness of sustainability practices
Climate change concerns and impact
Responsibility for climate action
Sustainable habits among US citizens
Participation in sustainability-related activities and events in US
Reasons for choosing recycled products
Perceived impact of environmental actions
Key motivations for environmental engagement in US
Challenges in adopting sustainability
Preferred venues for social engagement
USA Sustainability Insights Report 2024
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