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"What are the top three reasons you chose your mostused food delivery app?"
Key Takeaways
In Vietnam, food delivery habits reveal a clear consumer focus on reliability and familiarity. The most important factor for app selection is trust in the brand, cited by 43.3% of users. This strong brand loyalty is followed by fast order acceptance and processing (19.2%). Rounding out the top three, competitive pricing (14.1%) shows that value for money remains a meaningful consideration. While features like a user-friendly interface, restaurant variety, and good customer service contribute to satisfaction, they play secondary roles in influencing choice.
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