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TGM Global Travel Survey 2023, TGM Research
What activities do you usually do while traveling?
"Key Takeaways
The survey on favorite travel activities among global travelers reveals that beach and leisure activities are the most popular, with an impressive 56% overall preference. This trend remains consistent across all regions, particularly pronounced in Latin America. Following closely, cultural and gastronomic activities received a 43% global rating, with Belgium and Spain showing the highest interest. For more statistics, find out about top airline brands, preferred travel styles among global travelers, and common travel companions.
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