Key Factors for International Trip Planning by Age in Indonesia 2023

Cost and affordability emerges as the top priority across all age groups, notably among 18-24 year-olds (58%). This trend is consistent across genders, with males (52%) and females (39%) emphasizing affordability in their travel plans. Businesses in the travel industry can target budget-friendly options and discounts to attract Indonesian travelers. Experiencing local culture and history is highly valued, especially among males (37%) and ages 45-54 (39%). In addition, a flexible schedule is crucial for travelers aged 35-44 and females. This preference indicates a demand for travel packages that allow for spontaneity and relaxation. Travel agencies can offer customizable itineraries that accommodate this need for flexibility. Flexible scheduling is more favored by female travelers (27%) compared to males (14%). This preference suggests that female travelers value spontaneity and relaxation during their trips, seeking a balance between planned activities and leisure time. For more insights into Indonesian travel behavior, explore Indonesia's most popular international destinations, top resources Indonesians use to discover new destinations, and typical travel companions for Indonesian travelers.