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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
Cost and affordability stand out as the top consideration, particularly for travelers aged 25-34 (48%) and 45-54 (53%). Interestingly, both males and females in the country prioritize budget constraints equally at 40%. Following affordability, experiencing local culture and history emerges as a significant factor, especially for younger travelers aged 18-24 (36%) and older age groups like 55-64 (43%). Females in this demographic place a stronger emphasis on cultural experiences compared to their male counterparts. Another notable factor is the preference for flexible schedules, particularly among the younger generation. Approximately 27% of respondents aged 18-24 prioritize this flexibility, contrasting sharply with older groups where this percentage drops significantly. For more on travel behaviors, see Serbia citizens’ most popular international destinations, top resources Serbia's citizens use to discover new destinations, overseas travel plans in Serbia, favored travel styles of Serbia's citizen, top travel requirements for Serbia's citizen, and popular travel activities for Serbia's citizen.
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