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TGM Global Travel Insights 2025, TGM Research.
"How do you want your travel to be arranged?"
Key Takeaways
In 2025, 67% of American travelers prefer to arrange their trips independently, underscoring a continued trend toward self-directed planning that aligns with the broader DIY culture in the U.S. This dominant preference reflects not only the rise of digital booking tools and travel apps but also travelers’ desire for flexibility and control, particularly in the post-pandemic landscape, where last-minute changes and personalized itineraries have become the norm.
Only 9% rely solely on travel agencies or tour operators, highlighting a declining reliance on traditional intermediaries, while 24% opt for a hybrid approach.
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