Main Sources of Travel Ideas for MENA Tourists 2025

Main Sources of Travel Ideas for MENA Tourists 2025

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TGM StatBox. (2025). Main Sources of Travel Ideas for MENA Tourists 2025. TGM StatBox.
Chart Details
Country: MENA
Type of survey: CAWI
Number of respondents: 35000
Age group: 18-55+
Published date: 2025
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
For MENA travelers, Facebook dominates as the most-used channel for discovering new destinations, well above the global average. This is closely followed by YouTube (20%), underscoring the region's reliance on visual and social platforms for inspiration.
MENA shows a relatively balanced use of secondary sources: official websites (15%), TikTok, Instagram, and travel blogs each draw 9%, suggesting fragmented yet growing trust in diverse channels. This behavior aligns with the region’s youthful, mobile-first population and the rise of homegrown travel influencers across the Gulf.

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MENA Traveler Insights Report

MENA Traveler Insights Report

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