Chart
Across top online shopping categories by age group in Germany 2026, clothing and accessories dominates every demographic, peaking at among 45–54 year olds and remaining strong even among those 65 and older at . Footwear follows a similar pattern, with purchase rates highest among the 35–54 cohort at before declining sharply to among the oldest group.
AI-powered chart insight: This summary is automatically generated to help you understand the chart at a glance. It is intended as an overview; view the full chart and underlying data for complete context.
Charts library
Topics library
Consumer insights, data stories and product updates as we publish them. No other mail, and one click to leave.
Roughly two emails a month.
Our team can run the study behind the story — in 60+ countries, on your question, with the data belonging to you.
Log in or create a free account to view 3 premium charts free.
Type at least two characters to search.
