Most Used Sources of Travel Inspiration for American Tourists 2025

Most Used Sources of Travel Inspiration for American Tourists 2025

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TGM StatBox. (2025). Most Used Sources of Travel Inspiration for American Tourists 2025. TGM StatBox.
Chart Details
Country: USA
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2025
Survey Question:

"Which source of information you are using most often when it comes to learning about new destinations?"

Key Takeaways

In 2025, 36% of American travelers say they discover new destinations through the world’s oldest major social network - Facebook, beating YouTube (22%) and even official travel company websites (17%). TikTok, Instagram, and travel blogs each hover around just 5–6% suggests that virality alone doesn’t win loyalty, but familiarity does. Travel platforms like Kayak or Kiwi lag further behind, used more for planning than dreaming.

For further insights, explore American travelers’ trip preferences, top American air travel destinations, popular travel booking channels.

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American Traveler Insights Report

The United States Travel Report 2025

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