Most Used Sources of Travel Inspiration for Japanese Tourists 2025

Most Used Sources of Travel Inspiration for Japanese Tourists 2025

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TGM StatBox. (2025). Most Used Sources of Travel Inspiration for Japanese Tourists 2025. TGM StatBox.
Chart Details
Country: Japan
Type of survey: CAWI
Number of respondents: 7000
Age group: 18-55+
Published date: 2025
Survey Question: "Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
In 2025, Japanese tourists are turning primarily to official sources for travel inspiration, with 39% relying on the websites of travel companies to discover new destinations. Social platforms like Instagram (9%) and TikTok (4%) remain less influential among Japanese travelers compared to global trends, possibly due to generational differences and a preference for more detailed or verified content. Travel blogs and online platforms like Kiwi or Kayak also account for modest shares (5–6%), suggesting that while inspiration sources are diversifying, credibility and clarity remain key drivers in how Japanese tourists plan their next trip.

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Japanese Traveler Insights Report 2025

Japan Travel Report 2025

Japanese Traveler Insights Report 2025

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