Chart

Online Shopping Frequency by Age Group in Spain 2026

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Key Takeaways

Online shopping frequency in Spain skews heavily toward younger adults, with the 25–34 and 35–44 age groups leading high-frequency purchasing. Nearly a quarter of 25–34 year olds shop online at least once a week ( weekly, three or more times a week), while 45–54 year olds match this pace closely, with shopping one to two times a week — the highest share of any group at that frequency.

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