Chart

Online Shopping Frequency by Gender in Spain 2026

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Insights

Key Takeaways

Online shopping frequency in Spain is broadly similar across genders, with the majority of both male and female shoppers purchasing online at least once a month. The most common cadence for both groups is 2–3 times a month, cited by of men and of women, confirming mid-frequency shopping as the dominant pattern in the Spanish e-commerce landscape.

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