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"On average, how often have you shopped online in the past 12 months?"
Key Takeaways
Online shopping has become a regular part of life for many Vietnamese consumers, with a significant majority engaging in e-commerce frequently. Over 91% of respondents shop online at least once a month, and nearly half do so weekly or more often. In contrast, only a small minority report rarely shopping online, with just 2% saying they don’t shop online at all. This points to the increasing normalization of online shopping in Vietnam, no longer a novelty, but a recurring habit embedded in daily consumer behavior.
Uncover more insights with related statistics on Preferred Shopping Channels by Product Category, Most Popular Online Shopping Platforms, and Top Value Priorities in Online Shopping Among Vietnamese Consumers.
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