Vietnamese consumers display flexible shopping habits that shift depending on the product category. For everyday items like clothing, beauty, and personal care products, online channels dominate both search and purchase behavior, reflecting growing confidence in digital shopping for familiar, low-risk goods. In contrast, categories like furniture and appliances still see a stronger in-store presence, especially for purchases. Even though many users research these items online, they often complete the transaction offline, likely due to the need for physical inspection or higher perceived risk.
Uncover more insights with related statistics on Most Appealing Promotion Types Among Vietnamese Ecommerce Consumers, Top Value Priorities in Online Shopping, and Most Popular Online Shopping Platforms Among Vietnamese Consumers.
