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TGM Global Travel Survey 2023, TGM Research
What are the 3 most important factors to you when planning your international trip?
"Key Takeaways
Cost and affordability emerge as a top concern for all age groups, with 50% of 55-64 year-olds, 37% of 35-44 year-olds, and 31% of 45-54 year-olds citing it as a crucial factor. Experiencing local culture and history is also highly valued, particularly among older travelers, with 50% of those aged 55-64 and 34% of those aged 35-44 prioritizing this aspect. All-inclusive experiences gain popularity with age, peaking at 37% for the 45-54 age group, while younger travelers (18-24) show a strong preference for flexible schedules (45%). Men place higher importance on experiencing local culture and history and breakfast included with hotel accommodations. Women, on the other hand, show a stronger preference for all-inclusive experiences, excellent dining options , and centrally located accommodations. Both genders consider cost and affordability important, but it's slightly more of a priority for men (33%) than women (27%). For more information, check out Turkey's most popular international destinations, favorite airline brands, top travel requirements for Turkey's citizens, and accommodation preferences by age and gender among Turkey's citizens.
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