Preferred channels to Book Travels Among Emirati Travelers 2025

Preferred channels to Book Travels Among Emirati Travelers 2025

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TGM StatBox. (2025). Preferred channels to Book Travels Among Emirati Travelers 2025. TGM StatBox.
Chart Details
Country: UAE
Type of survey: CAWI
Number of respondents: 1000
Age group: 18-55+
Published date: 2025
Survey Question: "How do you book your travels?"
Key Takeaways
Online platforms dominate as the preferred channel for booking travel, with 73% Emirati travelers opting for websites or internet-based services compared to just 27% who still rely on travel agencies or tour operators. This digital-first behavior reflects broader trends in the UAE’s tech-savvy population, where high smartphone penetration and government-driven digital transformation such as Dubai’s “Smart City” initiative, have cultivated a strong appetite for seamless, self-directed travel planning. The shift also signals a growing trust in online booking systems, especially among younger Emiratis accustomed to personalized and on-demand services.
Traditional agencies may still hold appeal for luxury or complex itineraries, but the prevailing digital preference calls for an omnichannel approach that blends automation with curated, high-touch service when needed.







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Emirati Traveler Insights Report 2025

The UAE Travel Report 2025

Emirati Traveler Insights Report 2025

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