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TGM Global Travel Survey 2023, TGM Research
"Which source of information you are using most often when it comes to learning about new destinations?"
Key Takeaways
French youth aged 18-24 and 25-34 predominantly use Instagram to explore new destinations, with 32% and 43% respectively favoring the platform. This trend highlights the visual and interactive appeal of Instagram among younger demographics. Older French adults, particularly those aged 55-64, heavily rely on travel company websites, with 68% using them to discover new destinations. This preference suggests a trust in established travel resources for comprehensive information. Trip Advisor is a consistent resource across all age groups, with usage ranging from 21% to 36%. Both males and females equally utilize this platform, reflecting its reliability and widespread appeal for travel planning. Platforms like Facebook and Snapchat see varied usage across age groups, with younger users preferring Snapchat and mid-aged users leaning towards Facebook. This indicates diverse social media strategies are needed to reach different demographics effectively. For more detailed travel behaviors, explore popular air travel destinations for French citizens, common travel companions, and favored travel styles among French citizens.
France Travel Report 2023
Find out about Travelers' insights in France with TGM StatBox. Access our detailed Travel report, including graphs and tables, to uncover the travel and leisure trends.
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