Preferred Sources for Exploring New Destinations by Age Group in Serbia 2023

Instagram is the most popular source among younger individuals aged 18-24, with 48% relying on this platform for travel inspiration. As the age increases, there is a notable decline in Instagram's popularity, especially among those aged 45-54 and 55-64, who prefer more traditional resources such as websites of travel companies and travel blogs. In contrast, older demographics show a stronger preference for websites of travel companies, with 63% of individuals aged 55-64 relying on this source. Similarly, travel blogs are favored by 44% of respondents aged 35-44. As people age, they prioritize in-depth and reliable information when planning their travels.

For a broader perspective, check out other statistics on most popular travel companions for Serbians, motivations for international travel, preferred sources for exploring new destinations among serbians.