Preferred Sources for Exploring New Destinations by Age Group in Serbia 2023

Instagram is the most popular source among younger individuals aged 18-24, with 48% relying on this platform for travel inspiration. As the age increases, there is a notable decline in Instagram's popularity, especially among those aged 45-54 and 55-64, who prefer more traditional resources such as websites of travel companies and travel blogs. In contrast, older demographics show a stronger preference for websites of travel companies, with 63% of individuals aged 55-64 relying on this source. Similarly, travel blogs are favored by 44% of respondents aged 35-44. As people age, they prioritize in-depth and reliable information when planning their travels. For more details on Serbian travel behaviors, explore Serbians' favorite airline brands, their preferred travel activities, favored travel styles of Serbia's citizens, and planning priorities for international travel by age and gender in Serbia.